MPAKT builds transformative brands and packaging.

MPAKT is the award-winning creative studio
of former L'Oréal Global Creative Director Robert Bergmann.

Transformative Branding and Packaging

Full-service creative with the power to elevate brands into market leaders.

Rebranding and Repackaging Specialists

Over a hundred successful brand and package renovations and redesigns to date.

Superior Brand-Success Strategies and Logistics

Skills, solutions and strategies capable of unlocking your brand's true potential.

Working smarter than traditional agencies:

Innovation is at the core of our creative processes.

Our primary creative goal is breaking through, modernizing, pioneering and ultimately changing the game.

Our work is empowered with strategic industry experience and technical expertise.

Two decades of global and domestic market-leading work experience translates into measurable brand value for all our clients.

Optimized workflow, delivery, quality, and brand integrity.

Streamlined processes built on experience, supported by AI, and empowered by a network of the world’s top art, creative and technical talent.

MPAKT was founded in New York City in 2001 by Creative Director Robert Bergmann.

MPAKT owner Robert Bergmann began his career at Baron & Baron (the studio of French Creative Director Fabien Baron) and as art director at Interview Magazine in New York. After Baron & Baron and Interview, Robert was invited to take on the role of creative director at Vogue Brazil Magazine in São Paulo.

Upon returning to New York City, Robert founded his agency MPAKT in New York's Greenwich Village and began the art direction of New York Fashion Week while also taking on several high profile clients including Alberta Ferretti, The Council of Fashion Designers of America, Coty, Estée Lauder, Gore-Tex, J. Lindeberg and Moschino.

In 2003, L'Oréal's Paris-based CEO tapped Robert to take on the role of Vice President / Global Creative Director, a cross-corporate position focusing on multiple brand renovations. While leading redesign teams across several international L'Oréal divisions and brands based in Paris, New York and Tokyo, Robert played an instrumental role in the attainment of market leadership by several of L'Oréal's most profitable brands.

Currently, Robert and MPAKT are based in Los Angeles and Oahu's North Shore.

01. Services

360° Branding

Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards

Packaging

Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing

Rebranding

Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards

Creative Direction and Production

Art Direction, Print Advertising, Digital Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Market Research, Photoshoot Production, Videoshoot Production, Casting, Post-Production, Consumer Testing

02. Clients

Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Council of Fashion Designers of America (CFDA), Condé Nast Publications International, Coty, David Byrne, Estee Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore-Tex Fabrics, Hain Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever

Markets

Beauty, personal care and fashion, including haircare, skincare, professional (salon) brands, cosmetics, and fragrance.