MPAKT | Exceptional brands. Exceptional packaging. MPAKT is the award-winning creative consultancy founded by former L'Oréal Global Creative Director Robert Bergmann | New York | Los Angeles

MPAKT is the award-winning creative consultancy founded by former L'Oréal Global Creative Director Robert Bergmann.

Transformative Branding and Package Design

Two decades growing brands into domestic and international market leaders.

Rebranding and Repackaging Specialists

Over one hundred successful brand and package renovations and redesigns to date.

Superior Brand-Success Strategies and Logistics

Maximize your brand's return on investment potential.

Working smarter than traditional agencies:

Design powered by market-wide experience and technical expertise.

MPAKT brings two decades of wide-ranging industry experience: problem solving, decision making and team leading for global and domestic market leaders, navigating market evolutions, gaining insights, identifying success strategies and avoiding unnecessary errors and losses.

Optimized process, delivery, continuity, quality and brand integrity.

Streamlined workflow built on experience and supported by a network of the world’s top art and technical freelancers.

MPAKT was founded in New York City in 2001 by Creative Director Robert Bergmann.

MPAKT owner Robert Bergmann began his career as art director at Baron & Baron, the studio of French Creative Director Fabien Baron, and art director at Interview Magazine in New York. From Baron & Baron and Interview, Robert was invited to take on the role of creative director at Vogue Brazil Magazine in São Paulo.

Upon returning to New York City, Robert founded his agency MPAKT located in its own building in New York's Greenwich Village, and began the art direction of several years of New York Fashion Week while also taking on several high profile clients including Alberta Ferretti, the Council of Fashion Designer of America, Coty, Estee Lauder, Gore-Tex, J. Lindeberg, Moschino, Ryuichi Sakamoto and Ulta.

In 2003, L'Oréal's Paris-based CEO tapped Robert to take on the role of Vice President / Global Creative Director, a cross-corporate position focusing on multiple-brand renovations. While leading redesign teams across multiple international L'Oréal divisions based in Paris, New York and Tokyo, Robert played an instrumental role in the market-leadership attainment by several of L'Oréal's most profitable brands.

MPAKT has received multiple awards including: The IPDA International Package Design Award, The GDUSA American Package Design Award, The Tokyo Art Directors Club Award, The Rebrand 100 Global Award, and Le Marie Claire Prix d'Excellence de la Beauté.

01. Services

360° Branding

Market Research, Brand Messaging, Backstory Development, Brand Naming, Logo Design, Collateral Design, Consumer Testing, Brand Standards

Package Design

Market Research, Structural Packaging Design, Packaging Graphic Design, Packaging Redesign, Packaging Navigation, Stock Component Sourcing, Packaging CAD Prototyping, Project Supervision, Consumer Testing

Rebranding

Market Research, Brand Re-Messaging, Backstory Redevelopment, Brand Renaming, Logo Redesign, Collateral Redesign, Consumer Testing, Brand Standards

Creative Direction

Market Research, Photoshoot Production, Videoshoot Production, Art Direction, Casting, Post-Production, Website Design, Print Advertising, Web Advertising Design, Collateral Design, Content Production, Technical Implementation, Retail Display Design, Retail Experience Design, Consumer Testing

02. Clients

Alba Botanica, Alberta Ferretti, Avalon Organics, Calvin Klein Fragrances, Council of Fashion Designers of America (CFDA), Condé Nast Publications, Coty, David Byrne, Estee Lauder, Fashion Targets Breast Cancer, Forum Jeans, The Gap, Gore-Tex Fabrics, Hain-Celestial Group, J. Lindeberg, Jasön Natural Products, Kanebo, Kirna Zabete, L'Oréal, L'Oréal Professionnel, Mitsubishi, Moschino, New York Fashion Week, Pureology, Redken, Responsibility in Fashion, Ryuichi Sakamoto, SalonCentric, Shu Uemura, Ulta, Unilever

Markets

Beauty, personal care and fashion, including haircare, skincare, professional (salon) brands, cosmetics, and fragrance.

03. Press