Rethinking Design. Redesigning Beauty.
RECENT MPAKT NEWS:
New Press and Articles
Jan 2012
New press in: Beauty Packaging Magazine, Branding Magazine, Cosmetics Design Magazine, Cosmetics Packaging Magazine, Dexigner, Forbes Magazine, GreenerPackage.com, International Herald Tribune, Luxury Institute, Luxury Society, Package Design Magazine, Packaging Digest, PromoBeauty, The Affluist, and The New York Times. (see PRESS listing below)
Jan 2012
L’Oreal’s Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging. The Pureology redesign, takes the form of a sensuously curved, innovative set of bottle designs (one sits on its cap the other on its base), which are manufactured from a single mold and appear to embrace on shelf. five new packaging ranges for L'Oreal's Redken
Oct 2011
Mpakt designs the packaging for new product ranges for L’Oreal’s Redken brand including: INTERFORCE, NATURE’S RESCUE, SHADES EQ, STYLE CONNECTION, and Redken’s line of haircare products.
Mpakt designs successful brands fusing modernity, innovation, graphic power and visual beauty.
Mpakt modernizes brands combining respect for brand history, insight into brand futures and experience in brand evolution.
Mpakt energizes brands combining brand consistency, integrated multidisciplinary marketing, and fashion, beauty and luxury industry-insider experience.
Why is modern design better design?
Because modern says now and new. Because modern is excitement, innovation and strength. Modern is the future and speaks to everyone's dreams and aspirations. Modern is always looking forward and never looking back. Modern is always being trendsetter and pathfinder and never the follower or the one that was left-behind. Modern says sophisticated and bold. Modern is getting that brand new car of your dreams.
Why is graphic power important?
Because maximizing a brand's visual power is the way to break away from the pack, go to the front of the line, be at the front of one's thoughts, to cut through the clutter— a way to make people stop, to look, to buy. To create disruption, break ground, make waves, stand apart, step forward, to get people to drop what they're doing to come closer and look. To pick up a product and say wow.
Why is visual beauty important?
Because it's natural for people to be drawn to beauty. Because everyone is attracted to an object of desire, a thing of beauty— that amazing feeling you get when you see something or someone truly beautiful. A product you can fall in love with, something to add beauty to your home, to your life. A brand that you can truly be proud of.
Mpakt was founded by award-winning creative director Robert Bergman, former vice president/creative director at L’Oreal, lead art director for Fabien Baron at Baron and Baron Inc. and former creative director of multiple international editions of Vogue magazine.
SERVICES:
Packaging Design and Product Structural Design
Complete Brand Design and Implementation
Brand Naming and Brand Positioning
Packaging Innovation and Renovation
Shopping and Retail Experience Strategies
Branding, Packaging and Product Modernization
Private Label Brand Design
Total-Package Marketing, Advertising and Promotions
Complete Internet Solutions and Strategies
Packaging Production Supervision
Consumer Testing and Analytics
Retail Display and Store Design and Development
Packaging Artwork Production and Translation
International and FDA Graphic Regulatory Compliance
PRESS:
2LUXURY2 download
AXIS Magazine (JAPAN) download
Beauty Packaging Magazine download
Branding Magazine 1 download
Branding Magazine 2 download
Communication Arts Magazine download
Cosmetics Design Magazine download
Cosmetics Packaging Magazine download
Creative Review Magazine (UK) download
Designers Workshop Magazine (JAPAN) download
Dexigner Magazine 1 download
Dexigner Magazine 2 download
File Magazine (ARGENTINA) download
Forbes Magazine download
Graphic Design Magazine download
GreenerPackage.com download
Happi Magazine download
Hotel Management Magazine download
IDEA Magazine (JAPAN) download
International Herald Tribune download
Luxury Institute download
Luxury Society download
Package Design download
Package Design Magazine 1 download
Package Design Magazine 2 download
Packaging Design Magazine download
Packaging Digest download
Packaging Europe Magazine (France) download
Packaging World download
Plus 81 Magazine (JAPAN) download
PromoBeauty download
The Affluist download
The New York Times download
Vanity Fair Magazine download
Wired Magazine (JAPAN) download
WWD download
ARTICLES BY MPAKT'S
CREATIVE DIRECTOR, ROBERT BERGMAN:
"2012 — Welcome To The Future Of Package Design"
"A New Year: A New Definition of Luxury"
AWARDS:
Le Prix D'Excellence de la Beauté
The American Institute of Graphic Arts Award
The American Package Design Award
The Art Directors Club Award
The IPDA International Package Design Award
The Tokyo Art Directors Club Award
The Type Directors Club Award
The Type Directors Club Judges Choice Award
7th On Sixth (New York Fashion Week)
Alba Botanica
Atlantic Records
Aube Cosmetics (Japan)
Avalon Organics
Calvin Klein Fragrances
CFDA (Council of Fashion Designers of America)
Coty
David Byrne
Estee Lauder
Fashion Targets Breast Cancer
Gore-Tex Fabrics
Hain Celestial Group
KAO Cosmetics (Japan)
Kirna Zabete
Lim & Cia (Brazil)
L'OREAL
L'OREAL Professionnel
Maybelline Cosmetics
Pureology
Redken
Ryuichi Sakamoto
Shu Uemura
ULTA
Unilever (Italy and USA)
Mpakt
511 West 25th Street, Suite 804
New York, NY 10001 USA 212 645 1911
contact@m-pakt.com
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